NWANA Partner Network
NWANA Partner Network connects organizations with the infrastructure, programs, and opportunities of the Nordic Walking Association of North America. NWANA works with national and regional networks, sports organizations, government and public agencies, healthcare and aging organizations, schools and universities, corporations, foundations, equipment and outdoor brands, event organizers, research institutions, media, local businesses, and other organizations that can help develop Nordic Walking across North America. Partners may distribute opportunities through existing networks, support local delivery, fund or sponsor NWANA programs, provide equipment or professional services, host activities and events, contribute research, or support public awareness and regional development. NWANA builds the continental infrastructure. Partners help put it to work.
You already have the people, places, networks, or resources
NWANA has built the continental infrastructure for Nordic Walking: education, professional pathways, licensing, local group development, competition, technology, and organizational support. The NWANA Partner Network connects that infrastructure with organizations that can distribute, deliver, fund, equip, host, evaluate, promote, or otherwise strengthen Nordic Walking across North America. Partners do not need to become Nordic Walking organizations themselves. They can use the people, locations, networks, expertise, resources, and communities they already have, while NWANA provides the Nordic Walking system. You already have the people, places, networks, or resources. NWANA provides the Nordic Walking infrastructure.
How the system works
1. NWANA
Education, Licensing, Groups, Competition, Technology, Standards.
2. Partner Network
Distribution, Funding, Equipment, Facilities, Research, Awareness.
3. Local Organizations
Parks, Clubs, Healthcare, Universities, Employers, Communities.
4. People
Groups, Programs, Instruction, Events, Competitions, Participation.
NWANA builds the system. Partners help it reach organizations. Local organizations put it into practice.
Find your place in the network
From international brands and national associations to sports clubs, universities, cities, healthcare systems, foundations, and local businesses, there is more than one way to help Nordic Walking grow. Find the type that best describes your organization.
Sport Federation / Governing Body
Sport federations, governing bodies, and umbrella sport organizations.
Sport integrationEducationCompetitionTechnical cooperation
Sports Club / Sports Organization
Football, running, ski, athletics, multisport, and other established sports organizations.
Add Nordic Walking programsTeamsSectionsEvents
National / Regional Association or Network
Membership organizations, chapter systems, affiliate networks, and professional associations.
DistributionReferralsMulti-location deployment
Government / Public Agency
Federal, state, provincial, county, municipal, and other public-sector organizations.
Public deploymentFacilitiesFundingPolicy alignment
Parks / Recreation / Community Infrastructure
Park systems, recreation agencies, community centers, and public recreation networks.
LocationsStaffPublic programsCommunity reach
Healthcare / Health System
Hospitals, clinics, rehabilitation organizations, health systems, and related providers.
Physical activityReferralsEducationCommunity programs
Aging / Senior Services Organization
Aging networks, senior services, senior living systems, agencies, and providers.
Active agingNetwork distributionLocal programs
School / College / University System
Schools, colleges, universities, campus systems, and education networks.
EducationClubsResearchWellnessCompetition
Employer / Corporation
Businesses and employers of any size or industry, including multi-location companies.
Employee participationCommunity activationFunding
Sportswear / Equipment / Outdoor Brand
Sportswear, footwear, outdoor, equipment, wearable, and sporting-goods brands.
EquipmentProduct supportActivationSponsorship
Foundation / Philanthropic Organization
Private, family, corporate, and community foundations and other philanthropic organizations.
CapacityAccessEducationResearchExpansion
Nonprofit / Community Organization
Charities, community organizations, service organizations, and mission-driven nonprofits.
Community deliveryReferralsVolunteersAudience access
Military / Veterans Organization
Military-related organizations, veterans networks, service organizations, and facilities.
ProgramsChaptersFacilitiesCommunity participation
Event / Race / Competition Organization
Race directors, event companies, competition organizers, and endurance-sport operators.
EventsNordic Walking divisionsProductionTechnical support
Venue / Facility Partner
Stadiums, trails, campuses, resorts, sports complexes, malls, and other venues.
Host programsMeetingsActivationsCompetitions
Travel / Hospitality / Transportation Partner
Airlines, rail, hotels, destinations, transportation providers, and travel organizations.
TravelLodgingLogisticsRegional development
Technology / Professional Services Partner
Technology, timing, payments, insurance, legal, accounting, marketing, CRM, and data organizations.
TechnologyExpertiseServicesInfrastructure
Research / Academic / Scientific Partner
Universities, research institutes, laboratories, researchers, and scientific organizations.
EvidenceEvaluationResearchMeasurement
Media / Communications Partner
Media organizations, publishers, platforms, agencies, and communications networks.
AwarenessEducationStorytellingAudience reach
Local Business / Community Supporter
Restaurants, retailers, local employers, service businesses, and other community businesses.
Support a local groupEventEquipmentCommunity activation
One organization can play more than one role
Your Organization Type Is Only the Beginning. Partner Type describes what your organization is. Partnership Role describes what you can do with NWANA. One organization may take on several roles.
Distribute
Bring NWANA opportunities to members, chapters, affiliates, agencies, employees, campuses, or locations.
Deliver
Operate or support local groups, instruction, programs, activities, events, or competition.
Support
Provide funding, sponsorship, equipment, facilities, technology, professional services, or expertise.
Strengthen
Contribute research, evaluation, public awareness, education, policy alignment, or institutional access.
Examples: A sports club may deliver programs and competitions. A national association may distribute opportunities through its network. A corporation may fund expansion and support employee participation. A university may combine delivery, education, research, and events.
Bring NWANA to your network
Already have members, chapters, locations, campuses, agencies, facilities, or communities? Explore how your organization can make NWANA infrastructure available across the network you already serve.
Help build the system
Want to fund, sponsor, equip, host, or strengthen Nordic Walking across North America? Support NWANA's organizational capacity, education, local development, competition, regional expansion, equipment access, research, or future championships.
What NWANA brings
You Do Not Have to Start From Zero.
Education
Academy and professional development.
Professional Pathways & Licensing
Defined education, certification, licensing, and role pathways.
NW Groups
Fourteen local pathways designed for different organizational environments.
Sport & Competition
Rules, event pathways, athlete participation, results, rankings, and competition development.
Technology
Connected systems for education, registration, licensing, groups, events, fundraising, and communications.
Continental Coordination
A common North American framework connecting organizations that would otherwise develop Nordic Walking separately.
Whether you represent a national network, sports club, government agency, company, university, healthcare organization, foundation, brand, research institution, event organization, or local business, we would like to understand what you already have, and what could become possible by connecting it with the NWANA system.
Contact NWANA
Partner inquiry: info@nwaofna.org. Please include your organization, audience, resources, location, and proposed area of collaboration.
Email: info@nwaofna.org
Subject line: Partner Inquiry